Step inside a world of magic and wonder!
Immersing children in enchanting experiences filled with delight.
intentional play pieces for all ages
a toy store with a difference
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Quality, researched products
Owned by a passionate educator, everything we stock is heavily researched to ensure we’re providing you with purposeful, high-quality and safe toys for your child.
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In-store play area
Our dedicated in-store play area is designed to spark your child’s creativity in a safe and enjoyable environment. Unwind while you shop knowing that bub is happily having a blast just steps away.
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Click & collect direct to car
With our easy click and collect option, you can order comfortably from home and simply swing by with a phone call to have your goods bought directly out to your car to save waking those sleepy kids!
new faves for your little one
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Mini City Rug - Turquoise (Large) *Click and Collect or In Store Purchase Only*
Regular price $359.95 AUDRegular priceUnit price per -
Large Bucket (2 connector packs, 3 geo packs) 234 pieces total
Regular price $214.95 AUDRegular priceUnit price per -
Ramps & Intersections Pack 16 pc
Regular price $124.95 AUDRegular priceUnit price per -
**PREORDER** Creative Roads Pack 48 pc
Regular price $219.95 AUDRegular priceUnit price per -
Hey Doodle Sensory Mat - Whispering Waters
Regular price $39.95 AUDRegular priceUnit price per
passionate about play
As your little one grows, their experiences of the world should be filled with lots of love and plenty of fun, along with important learning opportunities to help nurture their growing minds. Research shows that we learn best from experiences that hold meaningful connections and joyful moments.
We’re passionate about assisting you on your playful parenting journey or selecting a gift for a special someone.
